BRIANA SWORDS
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SERVICES



DRIVE PRODUCT SUCCESS

Product Strategy and Innovation


Merchandising strategy, forecasting, assortment planning, product and pricing strategy 

Budgeting, inventory planning, selling analysis and OTB strategy  

Creative direction and design leadership

Consumer and lifestyle insights, trend forecasting and cultural relevance

Fractional/interim Chief Merchandising Officer



EXPERT MARKET BUYING

Freelance Fashion Buying Services

Fashion market week buying representation across categories in womenswear, menswear, accessories and lifestyle

Seasonal buying strategy and vendor relationship management

Market trend analysis and competitive buying intelligence

Trade show and showroom navigation




GROW YOUR BUSINESS

End-to-End Strategy

Personalized support navigating the complexities of retail

Brick and mortar, E-commerce and Wholesale: Launch, sales strategy and growth

Retail Roadmaps, marketplace positioning, and competitive research and analysis

E-Commerce leadership, optimization, and production

Business plans, profitability paths, creative repositioning and costing optimizations


BUILD LASTING CONNECTIONS

Customer Experience Strategy


Customer journey mapping and experience design

CRM strategy, customer retention and lifecycle marketing

Omnichannel connected customer experience optimization

Loyalty and service programs design

Retail team training and enablement 







Briana Swords
New York City



Contact

Email
SWORDS-SMITH
LinkedIn



© Briana Swords 
Photo Credits: Daniel Cochran and Jordan Lewis  
Video Credit: Studio Oiseau 
Expertise

Merchandising and Buying
Assortment Strategy
Fashion Design
Creative Strategy
Retail and Sales
E-Commerce 
Customer Experience
Business Plans
Operations 
Start-Ups

Client Access

Case Studies
Design Work
Photo Studio