SERVICES
I am a product
and
retail specialist.
I work with fashion brands at every stage to sharpen their product, strengthen their margins, and grow with intention. With 20+ years across global corporations, independent retail, and high-growth startups, I bring a 360 degree perspective to product and retail strategy.
• Fractional or interim Chief Merchandising Officer
• Fractional or interim COO for creative-led businesses
• Embedded leadership with existing teams
• Forecasting, assortment and OTB planning
• Sales analysis, inventory planning and markdown strategy
• Pricing and margin architecture
• Retail roadmaps, marketplace positioning, and competitive analysis
• Costing optimization and margin improvement
• Strategic advisory and hands-on support
• Business plans, sales channel strategy and profitability paths
• From launch to growth across DTC, wholesale and brick-and-mortar
• Operational leadership for creative-led businesses
• Connected in-store and online customer experience design
• Customer journey mapping
• CRM strategy, customer retention and lifecycle marketing
• Loyalty and service programs design
• Retail team and product knowledge training and development
• Design leadership and creative team management
• Consumer insights, trend forecasting and cultural positioning
• Creative repositioning and new category launches
• E-commerce and photo studio production
• In-store and e-commerce visual merchandising
• Market week buying and representation across categories
• Seasonal buying strategy and vendor negotiation
• Trend analysis and competitive buying intelligence
• Trade show and showroom navigation