ABOUT
I am a fashion strategist and retail specialist with 20 years of experience, both at large global brands and innovative start-ups. I specialize in product development, merchandising and buying strategy, and retail business optimization for fashion brands.
I am best known for co-founding SWORDS-SMITH, an NYC retailer that redefined fashion retail through an elevated customer experience and strategic curation of designers like Issey Miyake, Collina Strada, Maison Margiela, Willy Chavarria and more. The unique product strategy was featured in The New York Times, WWD, Vogue, Elle and T Magazine, among others. Previously I was at Levi Strauss & Co. and Hanesbrands, where I specialized in design and new revenue strategy.
Working independently and through THE BOARD's network of top consultants, I provide end-to-end support for fashion companies at any stage. Whether it's serving as a fractional Chief Merchandising Officer, representing you at market weeks, designing better customer experiences, or planning your business growth, I create fashion strategies that work in the real world.