APPROACH
I am a product and retail specialist.
I believe in the power of products to tell compelling stories, create genuine customer connections and spark inspiration.
Through strategic product planning, expert merchandising, and customer experience design, I help build meaningful relationships between people and brands.
SERVICES
DRIVE PRODUCT SUCCESS
Product Strategy and Innovation
Merchandising strategy, forecasting, assortment planning, product and pricing strategy
Budgeting, inventory planning, selling analysis and OTB strategy
Creative direction and design leadership
Consumer and lifestyle insights, trend forecasting and cultural relevance
Fractional/interim Chief Merchandising Officer
EXPERT MARKET BUYING
Freelance Fashion Buying Services
Fashion market week buying representation across categories in womenswear, menswear, accessories and lifestyle
Seasonal buying strategy and vendor relationship management
Market trend analysis and competitive buying intelligence
Trade show and showroom navigation
GROW YOUR BUSINESS
End-to-End Strategy
Personalized support navigating the complexities of retail
Brick and mortar, E-commerce and Wholesale: Launch, sales strategy and growth
Retail Roadmaps, marketplace positioning, and competitive research and analysis
E-Commerce leadership, optimization, and production
Business plans, profitability paths, creative repositioning and costing optimizations
BUILD LASTING CONNECTIONS
Customer Experience Strategy
Customer journey mapping and experience design
CRM strategy, customer retention and lifecycle marketing
Omnichannel connected customer experience optimization
Loyalty and service programs design
Retail team training and enablement
ABOUT
I am a fashion strategist and retail specialist with 20 years of experience, both at large global brands and innovative start-ups. I specialize in product development, merchandising and buying strategy, and retail business optimization for fashion brands.
I am best known for co-founding SWORDS-SMITH, an NYC retailer that redefined fashion retail through an elevated customer experience and strategic curation of designers like Issey Miyake, Collina Strada, Maison Margiela, Willy Chavarria and more. The unique product strategy was featured in The New York Times, WWD, Vogue, Elle and T Magazine, among others. Previously I was at Levi Strauss & Co. and Hanesbrands, where I specialized in design and new revenue strategy.
Working independently and through THE BOARD's network of top consultants, I provide end-to-end support for fashion companies at any stage. Whether it's serving as a fractional Chief Merchandising Officer, representing you at market weeks, designing better customer experiences, or planning your business growth, I create fashion strategies that work in the real world.